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News
Whistles marks 50 years with bold brand relaunch, new ‘Designed for an Open Mind’ brand platform and a campaign starring 50
2+ day, 15+ hour ago (319+ words) open-minded customers Roastbrief US Weirdo helped Whistles build the campaign around guerrilla casting, which saw thousands respond to enigmatic posters calling for open-minded applicants Whistles, the London-based womenâs fashion brand, is celebrating 50 years with a new âDesigned for…...
Mediaplus Connect CEO Penny Took to retire after 40 years in the industry
2+ day, 16+ hour ago (351+ words) Midlands industry leader to step down after an outstanding four-decade career 10th September: Penny Took, CEO at Mediaplus Connect and IPA City Head for Birmingham and the Midlands, today announces her retirement, concluding an exceptional career in media and advertising, spanning…...
AGENCY09 turns 13; Charts growth with an expanded leadership team
3+ day, 16+ hour ago (326+ words) 9th September, 2026, Mumbai, India: AGENCY09 marks its 13th Anniversary with key leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver Growth’, bringing together strategy, content, technology, design, data and…...
TBWA\Hong Kong Enters New Chapter of Disruption as Koman Ko Takes the Lead
3+ day, 17+ hour ago (307+ words) Roastbrief US TBWA\Hong Kong today announced the appointment of Koman Ko to Managing Director Ko will strengthen the agencyâs strategic vision and business growth, guiding its continued mission to help brands disrupt culture in innovative and meaningful ways…...
How Trident Leads the Competitive Ranking Among Rock in Rio 2026 Sponsor Brands
4+ day, 12+ hour ago (160+ words) Roastbrief US São Paulo, September 2026 â Trident ranks first in the competitive ranking among sponsor brands at Rock in Rio 2026, achieving a 14% Share of Voice, representing an increase of 6.6 percentage points compared to the previous period The result reinforces the…...
From Channel-Centric to Business-Centric: The Strategy-First Agency
4+ day, 11+ hour ago (1199+ words) Dwyer also notes that technical capability still matters, but being brilliant at operating a platform isn’t enough anymore. What becomes more valuable is judgment—understanding the client’s business, seeing the bigger picture, and identifying which lever matters most. Rohan Dwyer,…...
Radiators, Not Fridges: The Independent Agency Advantage
1+ week, 3+ day ago (686+ words) Perkins also reflects on the independent agency advantage. Big, networked agencies sell comfort and reassurance, but that can breed complacency. Being a smaller independent gives them agility. They may be smaller in headcount, but the team comes with varied backgrounds…...
Crossmedia Aligns Leadership Around the Next Era of Independent Growth
1+ week, 3+ day ago (252+ words) New York, NY, September 2, 2026 — Today, Crossmedia, announced the evolution of its executive team to position the business for its next era of growth. Entering its 27th year, the global independent media agency is sharpening its focus on growth, corporate strategy and…...
Milk & Honey Films Signs Dylan Bradshaw To Global Commercial Roster
1+ week, 3+ day ago (525+ words) Milk & Honey Films has signed Los Angeles based director Dylan Bradshaw to its global roster for commercial representation. Bradshaw first gained national attention after winning the 2025 Doritos Crash the Super Bowl competition with his self-funded spot Abduction, which aired to…...
Tiger® Beer’s New Global Campaign Celebrates the Power of the Inner Tiger Within Us All
1+ week, 3+ day ago (348+ words) Roastbrief US Singapore, 2 September 2026 â Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within Created…...