3+ day, 16+ hour ago   (178+ words) The NFL heads into the 2026 regular season with a league-record 48 sponsors, including seven brands that are making their debut, reports my SBJ colleague David Broughton. American Express (which replaced Visa), Fanatics (nonexclusive sports betting and free-to-play services), Kraft Heinz, U.S. Bank,…...

4+ day, 22+ hour ago   (25+ words) Sports Business Journal Visa, Kraft Heinz among new Eagles corporate sponsors for 2026 season...

1+ week, 5+ day ago   (222+ words) sportsbusinessjournal.com Fanatics Collectibles renews trading card deal with UC3, adds Champions League debut patches Fanatics Collectibles and UC3 -- the joint venture between UEFA and the European Club Association -- have reached a six-year extension of their trading card, sticker and trading card…...

1+ week, 5+ day ago   (180+ words) Sports Business Journal NFL, TikTok ink multiyear renewal of digital deal The NFL and TikTok have renewed their multiyear deal that will see the league expand its presence on the platform. NFL posts increased more than 32% during the past year…...

3+ week, 3+ day ago   (160+ words) Sports Business Journal Islanders unveil winner of fan-designed jersey contest The Islanders selected a “winner in their first-of-its-kind fan contest to design their third jersey for the 2027-28 season.” A navy lighthouse-themed design “edged out a navy design…...

3+ week, 6+ day ago   (141+ words) Sports Business Journal Fanatics secures retail contract for 2027 Ryder Cup Fanatics has signed a multi-pronged agreement with the DP World Tour that makes it, among other things, the official retail partner of next year’s Ryder Cup at Adare Manor…...